Where we began
Finding a partner for our next chapter.
Be Positive was founded in 2026, building on 20 years of experience offering counselling and guidance in person. When we brought our work online, we wanted people to feel the same warmth and care as they would in a conversation with us.
We worked with AzimuthWeb to bring that vision to life. Together, we shaped the look and voice of Be Positive, from our logo and colours to the images and words on our website. We valued being able to share our ideas openly and see them take shape with AzimuthWeb's guidance.
Working with AzimuthWeb
They began by listening to us.
AzimuthWeb began by asking what we wanted Be Positive to convey. We wanted our brand to feel warm, approachable and reassuring, and to reflect the professional experience behind our work. We talked about the people we support and how we hoped they would feel when they first found us.
It was a comfortable, collaborative process. We explained what mattered to us in our own words, and AzimuthWeb turned those ideas into options we could see and discuss. We had space to share what felt right, suggest changes and explore other ideas. That openness helped us find a direction we were happy with.
Our logo and colours
Finding a look that feels like Be Positive.
The logo grew out of those early conversations. AzimuthWeb developed designs for us to consider, listened to our feedback and refined them until we were happy with the result. We could see our ideas reflected in the finished logo, and we appreciated their patience in getting it right.
They also developed our brand's colour palette, using colour theory to choose colours that worked well together and conveyed warmth, calm and reassurance. We wanted the palette to reflect what Be Positive stands for and help us connect with the people we hope to support.
Accessibility guided these choices too. AzimuthWeb chose colour combinations with clear contrast, so the text would be easy to read and the colours would still express our personality. We came to appreciate how much thought goes into creating a visual identity that works for the people it is meant to reach.
Our images and words
Helping people feel welcome from the first visit.
AzimuthWeb sourced images with the people we support in mind: individuals, students, couples and families. They chose pictures that felt relatable and welcoming to someone considering counselling, with the same care they brought to the rest of our brand.
They also helped us write about our experience and services in a voice that felt like our own. We wanted calm, respectful language that was easy to understand and carried the warmth of our conversations. Together, we thought through the questions someone might have before getting in touch and made room for those answers on the website.
For someone wondering whether counselling is right for them, the tone of a page can matter as much as the information it contains. We wanted visitors to feel comfortable reading, reflecting and taking a first step in their own time. It was reassuring to see that care reflected in both the images and the words.
Bringing it all together
A website that brings our brand together.
AzimuthWeb brought our logo, colours, images and words together to create a website that feels like Be Positive. Gentle botanical details and plenty of space around the text give it the calm, welcoming feel we hoped to share with everyone who visits.
Visitors can explore our counselling and guidance services and find answers on our frequently asked questions page. With our sessions now offered online, we wanted people to feel comfortable getting to know us and reaching out when they are ready.
Care in the details
AzimuthWeb paid attention to the small details that help visitors feel at ease. We appreciated the care they took to make our website welcoming and easy to explore.
- Finding the support you need
- Visitors can explore the support we offer, find answers to their questions and learn how to get in touch, all at their own pace.
- A comfortable place to read
- Clear wording and gentle colours make the website comfortable to read, whether someone visits on their phone or at a computer.
- Helping our audience find us
- We wanted people looking for counselling and guidance to find us easily. AzimuthWeb helped us describe who we are and how we can help in clear, familiar language.
Looking ahead
Reaching more people. Listening with the same care.
Working with AzimuthWeb has been a positive experience. We felt heard throughout the process, and they took the time to understand what Be Positive means to us. They helped us create a brand and website we are proud of. The result feels like a natural extension of the care we offer.
We are grateful to AzimuthWeb for helping us take this step. We hope people who might not hear about us through a personal recommendation will now find us online. If something they read reflects a concern of their own, we want them to feel comfortable reaching out.